What Is Search Engine Optimization?
Search engine optimization is the process of increasing visitors to a website through search engines by incorporating search engine-friendly elements. The higher a website ranks on a search engine, the more the traffic on that URL as users are more likely to visit it.
Today’s world is getting competitive day by day, and better alternatives are frequently introduced to replace the weaker ones. This competition has also taken the digital world by storm, whereby web companies such as SEO Kelowna continuously struggle to increase the popularity of their customers websites. One such measure is through search engine optimization. This article would brush you up on the various search engine optimization techniques.
Techniques for Search Engine Optimization (SEO)
If you are wondering about what tactics you can use to increase the popularity of your website, you are in luck. The following tips will come in handy and result in higher turnover.
1. Evaluate your site framework
Before you attempt at SEO, analyze and audit your web page and look for areas you can improve. Find out why your sales and rankings are not up to the mark. You will get a clear idea of the weak areas for you to work on.
2. Use appropriate anchor text
Anchor text is the clickable text in a hyperlink. SEO practices dictate that the anchor text should be as close to the content on the site as possible. Avoid using words like “here” and “there.” Make it as simple and precise as possible.
3. Use hyphens to make text readable
Hyphens set words apart, making the text in the hyperlink easier to read. As a result, more people are likely to visit that particular web page. Avoid using underscores in URLs.
4. Always add ALT tags to images
Whenever you upload a picture, certain ALT tags are associated with it. Images help convey meaning and bring the text to life. The image should be relevant to the post and not just included for the sake of adding images. The description included should be such that it appeals to the users.
5. Update your web page frequently
Sites that have old data end up at the bottom with very few or no visitors. To ensure maximum traffic, always keep your blog or web page updated. This can be done by including the latest information relevant to your site and removing redundant data.
6. Don’t use capital letters in URLs
Capital letters create confusion as Windows servers are case sensitive. Make sure to use lowercase letters in URLs.
7. Research on keywords and include a creative description tag
Another approach is to find out the keywords your competitors are using and use those keywords to create better content. Include a description about your web page that is as close to your content as possible.
8. Introduce mobile-accessible versions of your web page
According to a common observation, websites that can be accessed on cell phones have a higher number of visitors as more and more people are using the cellular phone to surf the internet. Mobile-friendly versions increase search traffic.